Ellie Mollie A2
Friday, 11 April 2014
Ancillary texts:
CD:
This is how my CD would be like in real life, to create my product i printed out my CD template on A3 paper, stuck the paper onto cardboard with glue stick and cut around my template. I then bent the card into place to make the real product as seen below in the images.
Magazine Advert:
This is how my CD would be like in real life, to create my product i printed out my CD template on A3 paper, stuck the paper onto cardboard with glue stick and cut around my template. I then bent the card into place to make the real product as seen below in the images.
Magazine Advert:
Evaluation: Question 1 - Part 1 (Music Video)
- In what ways does your media product use,
develop or challenge forms and conventions of real media products?
Music video:
https://www.youtube.com/watch?v=Q8izhrBOtJI&feature=youtu.beGenre –
The song I have chosen for my media product is ‘Oblivion’ by Bastille. Bastille is an English band originated from London with the genre of 'Alternative Rock' and 'Electronica'. It was formed in 20-10 to present day. Their institution is ‘Virgin Records’.
Alternative Rock also named 'Alt Rock' or
'Alternative' was originated in late 1970's - early 1980's but only became
popular in 1090's. It is a broad umbrella term consisting of music that differs
greatly in terms of its sound, its social context, and its regional
roots. R.E.M was a popular band in 1980's.
The popular band Nirvana (reached
its popularity in 1990s) by their single 'Smells like Teen-spirit' (shown
below) helped Alternative Rock enter the 'music mainstream'; which made many
other alternative bands commercially successful. Nirvana also helped the
'Grunge Explosion' and the creation of 'Britpop'.
Alternative Rock would cover terms such as 'Punk
Rock', 'New Wave', 'Post-punk' 'Gothic Punk' and also 'College/indie Rock'.
Typical Instruments are Vocals, Electric Guitar, Bass,
Drums and Keyboards.
Alternative Rock in 21st Century includes bands like
'The Strokes' 'The White Stripes' 'Franz Ferdinand' and 'The Rapture'.
By 2010 - Alternative Rock is now commonly known as
'Indie Rock'.
Technical aspects –
From looking at Alternative Rock videos, (like Arctic
Monkeys 'R U Mine?' & Between The Trees 'The Way She Feels' and also
Paramore 'The Only Exception') the conventions of the videos are based on
narrative and performance by the band structures. Although a select few are
based on an abstract structure.
The narrative of an Alternative Rock music video is
based on a contextual event which a lot of the main target audience will relate
to. Examples of this would be in 'Between the trees - the way she feels'
the narrative of that video involves self-abuse, divorce and a death in the
family. Another example would be in 'The only exception by Paramore' which
involves love and the difficulties a person can experience by their own
experiences or the impact it has had on loved ones around them.
And normally the narrative videos also experience
scenes of performance elements in them by the band - this can be vocals singed
by the singer or the full band playing with instruments.
Calvin Harris Ft Ellie Goulding - I Need Your
Love.
Referencing to the Cinematography - using a handheld
camera to film a couple style video. At the beginning of the video, there are
shots of the couple in bed; using close-ups and two shots to capture the
attitude and feeling created by the couple.
As well as Editing of this video references to the
idea I have for my own video. For the Editing i really like the fast cuts and
jumps from scene to scene - past and future, can capture the 'out of control'
feeling people may have when they're in a relationship.
Lana Del Rey - Summertime Sadness.
1:35 - linking to Cinematography, i like the footage
of each character like they are spinning each other around - this connotes to
the audience that they are happy like children with each other because you
associate that kind of behavior from a problem-free-young child. That can
connote the feeling she had with this girl - young-wild and free.
00:00 - 00:30 - linking to Cinematography; is the
establishing shot of the location. It shows the audience that the characters
are away from everything. I especially like the Editing as well; it creates the
illusion that the footage is old/antique; by the dis-colouring of the footage,
and the fact some parts are jumpy.
Here are some pictures taken from the music
video - to the left - is a shot when the characters are spinning with each
other and are care free. By the prop it shows she is filming a home made video.
- Below left- shows a two-shot of the characters in the car. - Below - shows
the audience another side to this music video - changes from happy to sad.
Close up of the characters face as she cries.
Ideas –
There is no video produced by Bastille for the song Oblivion
so making my video was easy as there was no official media product to copy, it
was purely from my own interpret of the song and how I can express it to the
audience.
From the lyrics of Oblivion by Bastille; the word 'Oblivion' means a state of being forgotten
or forgetting/unawareness or overlooking on past offences. The
first verse shows he is caring for someone, because he is holding them as they
fall asleep - 'But you've gone somewhere deeper' could insist that person has
an inner demon or problems, he is in great thought about what they are
thinking, he could be worried about them. Just by the first verse of this song it
already has the context of a problem. And, I can develop the ‘problem’ in
the narrative of my own video.
My idea for this music video is that it will be orientated around
the cliché narrative of love. But throughout my narrative it will portray a
realistic view of love - involving problems that the lover may face in their
lives like self-abuse. It will be filmed on a hand-held camera to capture the
relationship between the couple to the audience of the couple making a home
film of their relationship. So in the narrative, the audience will see the
reality of relationships - the sad/argumentative moments and the happy/'in
love' moments - and everything in between which could relate to personal
problems - which I will be touching upon in the area of self-abuse. I will
connote the distress presented by the characters by the use of cinematography -
cantered angle or by the lighting/editing, and by the developing narrative the
audience will understand it by relating it back to the song lyrics so it will
connote a deep meaning.
- ANIMATIC VIDEO
- STORYBOARD
Audience –
My target audience will be focused
on those who like the Alternative Genre; but my main target audience will be
both male and female 'Teenagers' - aged '16 to 20's' years old. In the social
class of B, C1 & C2 because my main target audience will be students so
they will be in full time education (or hold a part-time job as well).
Audience Research:
- · Blog Poll Questionnaire (Aim - Do want to know what audiences like; concerning music videos.)
- E-mail for my Blog Poll - An e-mail - featuring a link to my blog - to all the media groups so people can fill out my blog poll questionnaire for my audience research. This is a good strategy so I can reach out to a wide range of opinions from my target audience who are both male and female)
- · Focus Group – Questions and video - I had seven questions (featured on another post) which were created to get any full information out of my audience which will be helpful for my audience research. Referencing to the conventions of genre, preferred music video style and style for my genre, why they watch certain music videos, what catches their attention etc.
Blog Poll Analysis
Reflecting on these results; it is clear that my
target audience is fitted to my chosen genre by the audience who answered the
questionnaire and the results shown. It portrays how popular music videos are
and how essential the planning of the music video will be to raise to the
expectations of my vast target audience. It is clear the genre 'Alternative
Rock' is a popular choice amoungst Teenagers.
My ideas for my own
music video (my initial ideas) are reflected in these results; the popular
music video type for both personal opinions and for my chosen genre is
Narrative. And the video for my genre should be in black and white since it was
a popular choice. My initial idea was for a Narrative styled video in the
combination of both colour and black and white - this will be a popular choice
with my target audience due to this blog poll.
Focus group analysis:
From my audience focus group
feedback it is clear that my audience have stereotypical views on my chosen
genre of Alternative Rock. The music video should be a performance/narrative,
involving genre conventions of the genre - including a performing band
including typical instruments drums and guitar, dark connotations -
stereotypical colours like black which reflects the rock feel. When informing
the focus group about my chosen initial idea; they were able to create their
own interruption of what they may see in the music video - combination of
colour and black & white, smashing plates/objects on a wall when the couple
fight, and you see the object smashing in slow motion. These are very good
ideas that I can interpret into my music video because it would be effective to
make the audience believe the narrative, and it is what the audience will be
expecting.
Representation –
This will be associated with the 1950's era where
'Teenagers' were invented by Rock'n'Roll created by Elvis Presley, where
rebellion and alternative clothing were worn.
They will be people who like the Alternative Rock
music; which are artists like 'Bastille', 'Paramore', 'Snow Patrol', 'Biffy
Clyro' and 'Bloc Party'.
Through my characters costumes, and Mise-en-scene
including props I will convey my audiences interests and clothing: the
alternative choice. This can be linked to the stereotypes associated to the
alternative genre, by tattoos, certain jewellery, hairstyles and clothing. This
can be linked to theorist Tessa Perkins and her stereotype theory.
Prezi: Girls Influence For Costumes:
http://prezi.com/2gwb6c4iug3c/costumes/
Prezi: Official Female Character Costumes:
http://prezi.com/owlyizr-ptem/females-official-costumes/
Prezi: Boys influence & Official Costumes:
http://prezi.com/xjfkidotlqlg/males-influences-and-official-costumes/
Prezi: Girls Influence For Costumes:
http://prezi.com/2gwb6c4iug3c/costumes/
Prezi: Official Female Character Costumes:
http://prezi.com/owlyizr-ptem/females-official-costumes/
Prezi: Boys influence & Official Costumes:
http://prezi.com/xjfkidotlqlg/males-influences-and-official-costumes/
Evaluation Question 1 Part 2 (Ancillary texts)
- In what ways does your media product use, develop or challenge forms and conventions of real media products?
Ancillary Texts:
Brief: A promotion package for the release of an album, to include a
music promo video, together with two of the options:
•A cover for its release as part of a digipak (CD/DVD
package);
•A magazine advertisement for
the digipak (CD/DVD package).
ARTIST
INFO:
Artist/Band
name: Marseille
Album name: Oblivion
Album songs:
- Bitter Kisses
- Love Night
- Sail
- You & Me
- Reckless Youth
- Opposite
- The Draw
- Oblivion
- Rough Diamond
- Unicorn Blood
- White Lies
- Flashing Lights
- Numbers
Influences and Inspirations:
Prezi Link: http://prezi.com/9pa8lnuqsnnl/my-ancillary-text-inspirations/
CD:
Possible Ancillary Text Photos:
I have chosen these
primary pictures taken from the woods location featured in the music video as
possible ancillary text photos. I have chosen these photos to give off an abstract
view on my album, this idea is taken from the influencing/inspiring original
album covers (also featured on my blog) to connote the alternative rock genre
to the audience.
Fonts I may use for the album
name:
My CD digipak template:
My CD:
http://www.discwizards.com/templates/DiscOnbody-DW.pdf
My Album in progress:
Progress 1:
Progress 2:
Progress 3:
Progress 4:
Progress 5:
Progress 6:
Progress 7:
My CD in progress:
Progress
1:
Progress
2:
Progress 3:
Magazine Advert/Poster
My Magazine Advert In Progress:
My magazine advert photo is an edited primary
photo taken of the location of my wood scene in my music video. I have edited
this photo on 'Windows Live Photo Gallery' by using tools to change the
'Contrast' and 'Colour Situation'. My inspiration of these photos for my
magazine advert have been taken from official magazine ads like Kings of Leon,
The Verve and Cold play (which i have posted on my blog earlier) here is the photo i have chosen:
My mag ad so far (first initial stages):
Progress 1: As you
can see i am using 'Adobe Photoshop' to make my magazine advert for my album.
I have cropped my initial photo, i have added a 'App Store' at the bottom to
show realism and the importance of digital technology when
advertising. And i have written the release date as 'August 2014'.
Progress 3:
Font for ancillary texts:
For the font I have looked
on a website called dafont.com which provides a wide range of fonts and here
are some possible fonts I could use for my ancillary texts:
Fonts I may use for the artists name:
I have chosen these fonts for the Artist name due to
their abstract view and how catching they look - i imagine if they were on an
album cover it would fit the representation of alternative rock genre due to
the fact they are unusual and different. My favourite is 'Blake'.
Fonts I may use for the album
name:
For the album name i want the text to look simple and
plain - which will stand out against the artist name. This has
been inspired by other alternative rock genre album covers. The album
name font will also be used for the tracks on the back of the album.
My CD digipak template:
Here is the overall link i have got my templates
from: http://www.discwizards.com/cd-dvd-artwork-templates.htm
Here is a link to my CD digipak template http://www.discwizards.com/templates/digipak6Panel2CD-DW.pdf which i will be
using to create my album from.
As you can see it is a standard 6 panel digipak
template which a lot of CDs will be made from.
My CD:
http://www.discwizards.com/templates/DiscOnbody-DW.pdf
My Album in progress:
Progress 1:
This is my album in progress, i
have used a simple 6 digipak template so it is conventional to standard CDs
already in the media - e.g my influence album covers.
Here i have used the same picture
for my front cover as i did my magazine advert to create continuity and
representation. I have used the same type of the font for the album name and
artist name as i have used in the magazine advert.
Progress 2:
Above
i have inserted a new picture also taken in the wood scene of my music video, i
have used Photoshop to edit the photo so it fits with the style of photo used
for my front cover. I have changed the contrast and colour situation to get the
effect that i wanted; this makes it look abstract.
Progress 3:
Here is my spine of my album;
taken from another primary photo taken from the wood scene of my music video; i
chose this part of the picture because it is a light colour and will show up
the black text of my album well.
Progress 4:
Here
i have added another primary photo taken from the wood scene from my music
video; like the other pictures i have edited the picture on Photoshop by
changing the contrast and colour situation to make it fit in with the other
pictures to create continuity.
Progress 5:
I
have added text of the album songs onto the back cover picture to create continuity i have kept with the use of wood scene photos.
Progress 6:
I
have added two more primary wood scene photos taken from my music video; i have
again used Photoshop to edit these photos, and to keep the continuity of the
album fitting together i have made the photos look faded or abstract by
changing the contrast and colour situation. Seen Below.
I
have added these two photos for the background of where the CD's will be
placed. I have changed the 'opacity' to fade them into the background. I have
made all 3 photos (directly underneath) rotate 180 degrees so when the album is
folded it will fit like an actual CD.
Progress 7:
I
have added a 'bar-code' and a 'virgin' logo as that is my institution for my artist, on the back cover of my album to
make it look real.
Actual Product:
This is how my CD would be like in real life, to create my product i printed out my CD template on A3 paper, stuck the paper onto cardboard with glue stick and cut around my template. I then bent the card into place to make the real product as seen below in the images.
My CD in progress:
Progress
1:
For
my CD background picture i have used an existing primary photo which is also
positioned on my album. The reason why i picked this photo is because it is a
light colour so my black text will stand out more but it also keeps the
continuity of my whole album as it fits in with the 'wood scene' to make it
appear abstract. Picture is seen below.
Progress
2:
I
have added the artist name and album name onto the CD. With the 'Quick
Selection Tool' i grabbed a small part of the picture where the branches are
reaching towards each other and the background is very light. And put it over
the CD, i changed the opacity to 20% so it looked faded. And with the quick
selection tool i was able to cut around the picture making it into a circular
shape. The edges look rough and wavy but i like the messy look it creates and
think it adds to the abstract look of my album.
Progress 3:
This
is my first draft of my actual CD:
Magazine Advert/Poster
Inspiration for my magazine advert from existing
magazine adverts:
These are a couple of
magazine album adverts which will influence the creation of mine:
Kings of Leon, The Verve and Cold play.
My Magazine Advert In Progress:
My magazine advert photo is an edited primary
photo taken of the location of my wood scene in my music video. I have edited
this photo on 'Windows Live Photo Gallery' by using tools to change the
'Contrast' and 'Colour Situation'. My inspiration of these photos for my
magazine advert have been taken from official magazine ads like Kings of Leon,
The Verve and Cold play (which i have posted on my blog earlier) here is the photo i have chosen:
My mag ad so far (first initial stages):
Progress 1: As you
can see i am using 'Adobe Photoshop' to make my magazine advert for my album.
I have cropped my initial photo, i have added a 'App Store' at the bottom to
show realism and the importance of digital technology when
advertising. And i have written the release date as 'August 2014'.
Progress 2:To make it look more realistic i have added 'NME ****'. This adds to the representation of the magazine being real and of a alternative rock genre due to the connection with the NME magazine which is a popular music magazine with that particular genre. Just from this the audience will dennotate the genre representation.
Progress 3:
Here
i have changed the fonts of 'NME' and 'The new album...' to black so they stand
out against the background, they also create continuity by matching the band
name. I have changed the contrast on the background on Photoshop and changed
the colour situation and negativity to make it look more faded and abstract. I
have also added the bands name at the top, by copying it from Dafont.com and by
using the 'Quick Selection Tool' i was able to just keep the black text and get
rid of the white background surrounding it.
Progress 4 and final product: I have added the album name 'Oblivion' which on Photoshop I again used the 'Quick Selection Tool' so I was able to just get the black text. I got the text from Dafont.com which is called 'Araul' compared to the background it looks faded but I like this contrast as it fits with the faded photo on the background which makes it look abstract.
Thursday, 10 April 2014
Evaluation Question 2
- 2 How effective is the combination of your main product and ancillary texts?
Final Music Video:
Music Video Audience feedback Draft 1:
This
is my first draft of my music video, i have added the relevant edits
but there is some non-footage featured in two parts of this video. This is the
plate smashing scene, i have yet to shoot. Although with that not added i
am reflectively impressed and content with how it has turned out - i
think it is successful. The narrative develops perfectly with the lyrics of the
song which helps the audience understand it as it develops.
·
As I have got feedback for my first draft there were
areas that I need to develop:The editing needs a
little more work in my opening scene where the female appears
on the Tyre swing, as it is a little jumpy and needs to be smoother for the
fade in/appearing effect that i am trying to create.
·
The play fight scene in the bedroom is a little
long so try variation or cross cuts.
·
I love the sequence in the woods with the cross over fade & the
female walking around very fast in the background - very effective.
·
Why do they argue? It is not made clear. Does he cheat on her?
Is that what leads her to slit her wrists? This part of the narrative needs to
be made clearer.
·
Your footage rewinds, is this to demonstrate he wishes he acted
differently? Or does it show she does not die as we see them in bed
again? Please make this clearer.
·
Need to fill in the blank spaces with footage.
Music Video Draft 2 Audience Feedback :
From
this feedback i have been able to adapt or add new footage to my video:
- I have
adapted my opening sequence in attempt to make the editing more smoother
for the effect i want to create.
- I have
added variation to the play fight by adding other footage to make it seem
more playful and couple-like, so it isn't as long.
- Why do
they argue? To develop the narrative so my audience understands i have
inputted new footage to explain why the couple argues. For this i have
added the clock sequence cross over the female waiting impatiently as the
male is late for a romantic dinner. Due to her frustrations that he is
late she gets angry and sees her romantic meal as a wasted attempt and
starts to mess up the table by throwing the plates at the wall. This then
leads into my original footage of the couple arguing. As he leaves in a
fury she is left to drown her sorrows in alcohol as she always messes
everything up.
- The
footage rewinds to demonstrate he is rethinking the argument and it clicks
that she is self-harming - this leads into the footage of the male running
back to the house to find the girl has self-harmed again in the bath tub.
He feels responsible. And the footage rewinds as you see the couple happy,
then the fight and it is left that the relationship has ended.
- I have
filled in the blank spaces with footage.
Any
further developments:
I still have to twink further with editing on some
parts of my footage, to make the edits smoother but I am very pleased with how
my video has turned out.
Final Music Video & Ancillary Texts Feedback
Audience feedback questionnaire
These questions i have created to get an indication from the audience to see if they understand my music video, referencing to the narrative as i know this is a questionable area.
Feedback 1:
Name: Georgina Beaulah
Name: Georgina Beaulah
FFeedback 2:
Name: Jenny
Name: Liam Dale
Feedback 4:
Name: Ellie Horner
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