Audience Research: Focus Group Video

Here is my Focus Group for my audience research; I had seven questions (featured on another post) which were created to get any full information out of my audience which will be helpful for my audience research. Referencing to the conventions of genre, preferred music video style and style for my genre, why they watch certain music videos, what catches their attention etc.

From my audience focus group feedback it is clear that my audience have stereotypical views on my chosen genre of Alternative Rock. The music video should be a performance/narrative, involving genre conventions of the genre - including a performing band including typical instruments drums and guitar, dark connotations - stereotypical colours like black which reflects the rock feel. When informing the focus group about my chosen initial idea; they were able to create their own interruption of what they may see in the music video - combination of colour and black & white, smashing plates/objects on a wall when the couple fight, and you see the object smashing in slow motion. These are very good ideas that I can interpret into my music video because it would be effective to make the audience believe the narrative, and it is what the audience will be expecting.