Tuesday, 17 September 2013

Textual Analysis Of Video 1 - R u Mine by Arctic Monkeys


Structure: Performance/Abstract
Genre: Alternative Rock
Context: Performance by using a hand held camera.

I have chosen this music video because it relates to my chosen genre: Alternative Rock. And due to the format of filming being on a hand-held camera; i am interested in this for my own music video, so this could inspire mine because i find it a different veiw of filming and what the audience sees - not just a performance but the band members as themselves, which makes it less formal and professional but down to earth and realistic.

Conventions Of Genre:
The Arctic Monekys are a Alternative Rock band. Who convey their genre by the use of mis-en-scene by their clothing, all in black, black can represent a antogonistic character or a rebellious characrer. Their instruments which are a Guitar and some Drums. Sunglasses and hair comb dates back to when Rock'n'Roll came out so 1950's. This can be linked to thoerist Tessa Perkins and her 'stereoptyping' theory; because this band has been stereotpyed as Alternative Rock. Tattoos are a specific stereotpical of the Rock genre aswell as metal jewellary for example, the drivers ring and bracelet. These connote a rebellious or need to express themselves in an alternative way to normality way of behaviour associated with the rock genre.

Use Of Cinematography:
Throughout this music video, camera framing such as; close-ups, mid-shots and long shots, are all used to capture each band - especially when singing or playing the instruments. The main focus is the lead singer because he is singing/miming the lyrics. Mid-shots and close-ups will be used when in the car when the band members are singing or pretending to play instruments. And long shots will be used when the band members are on the last location to perform the song with their instruments. A two-shot is used in the car when the two band members who are sitting in the front seat and drivers seat - lead singer/guitarist and drummer.

Use Of Editing:Fast cuts are used throughout. Firstly, the switch from the DJ to the band and at the end when it is vise versa.
On the footage edits of different coloured lines and the footage going blurry or jolted for a second is added - this could make the video look dated or

Deconstruct the text in relation to connotations:
Mis-en-scene of the DJ set connotes the location by the use of props; headphones, computers, desk light, big glass window behind him, folder draws, microphone, telephone and sheets of work etc.
Band being stereotpyed as 'Alternative Rock' music genre by the use of mis-en-scene. The clothing is all in black, black can represent a antogonistic character or a rebellious characrer, which is associated with the rock genre. The use of the instruments - guitar and drums - associated with the specific genre of rock. Sunglasses and hair comb dates back to when Rock'n'Roll came out so 1950's era.

How is a narrative developed:
At the start of the video, a DJ is seen in his studio, this is connotated by the mise-en-scene; props - headphones, microphone, infront of a computer, desk light, behind him is a big glass window. And the fact he has the DJ gear aswell as the diegetic narration of 'This is Jone's JukeBox, Live'.
Which then sustains continuity by switching to non-diegetic voice over on a radio (and then back again to the scene of him in the DJ set before the song starts, which he introduces) when the scene changes to into a car with the band the arctic monkeys, where they perform their song - in the car and in another location with their instruments. Throughout the video, each band member keeps the continuity of them performing by miming the words to the song - especially the lead singer. Aswell as the various instruments, like the driver who gets his drumming sticks and mimes the drumming solo out. Until all members arrive at the end location where their instruments are all set out and they perform their song. The DJ again appears at the end of the video which reflects continuity because he introduced them on his show.

How does the text appeal to the audience:
It appeals to the audience who like Alternative Rock genred music. Or Arctic Monkeys fans will be a big chucnk of their target audience who will like their music style.
The filming perspective will appeal to the audience because it is a different veiw on performing, by the band using a hand-held camera. Which they film eachother on and pass it around so each band memeber is either filming or being filmed. The main focus is the lead singer in this video, because he is the main focus of the band by singing the lyrics and being lead guitarist. This can be linked to thoerist Tessa Perkins and her 'stereoptyping' theory; because this band has been stereotpyed as Alternative Rock, with the use of mis-en-scene. The clothing is all in black, black can represent a antogonistic character or a rebellious characrer, which is associated with the rock genre. The video is also in black and white, which could make it seem dated. The use of the instruments - guitar and drums - associated with the specific genre of rock. Sunglasses and hair comb dates back to when Rock'n'Roll came out so 1950's.

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