Bastille is a band from London, England; with the genre of 'Alternative Rock' and 'Electrionica'. Which was formed in 20-10 to present day. There is no video produced by Bastille for the song Oblivion.
Their debut single 'overjoyed' was released in April 2012; their second single 'Bad Blood' (which is the title of their album' was a success in UK charting at number 90. But it was their third track 'Flaws' became their first track which entered the UK Top 40 at number 21. Febuary 2013 their fourth track 'Pompeii' charted at number 2 in the UK.
Following these releases was their debut album 'Bad Blood' in March 2013 and debuted atop in the UK albums chart.
Alternative Rock also named 'Alt Rock' or 'Alternative' was orginated in late 1970's - early 1980's but only became popular in 1090's. It is a broad umbrella term consisting of music that differs greatly in terms of its sound, its social context, and its regional roots. R.E.M was a popular band in 1980's.
The popular band Nirvana (reached its popularity in 1990s) by their single 'Smells like Teen-spirit' (shown below) helped Alternative Rock enter the 'music mainstream'; which made many other alternative bands commercially successful. Nirvana also helped the 'Grunge Explosion' and the creation of 'BritPop'.
Alternative Rock would cover terms such as 'Punk Rock', 'New Wave', 'Post-punk' 'Gothic Punk' and also 'College/indie Rock'.
Typical Instruments are Vocals, Electric Guitar, Bass, Drums and Keyboards.
Alternative Rock in 21st Century include bands like 'The Strokes' 'The White Stripes' 'Franz Ferdinand' and 'The Rapture'.
By 2010 - Alternative Rock is now commonly known as 'Indie Rock'.
Nirvana - 'Smells like teen spirit'
Structure: Performance
Genre: Alternative Rock/Grunge
Context: Performance
From looking at Alternative Rock videos, (like Arctic Monkeys 'R U Mine?' & Between The Trees 'The Way She Feels' and also Paramore 'The Only Exception') the conventions of the videos are based on narrative and performance by the band structures. Although a select few are based on an abstract structure.
The narrative of a Alternative Rock muisc video is based on a contextual event which a lot of the main target audience will relate to. Examples of this would be in 'Between the trees - the way she feels' the narrative of that video invloves self abuse, divorce and a death in the family. Another example would be in 'The only exception by Paramore' which invloves love and the difficulties a person can experience by their own experiences or the impact it has had on loved ones around them.
And normally the narrative videos also experience scenes of performance elements in them by the band - this can be vocals singed by the singer or the full band playing with instruments.
From the lyrics of Oblivion By Bastille; the word 'Oblivion' means a state of being forgotten or forgetting/unawareness or overlooking on past offences. The first verse shows he is caring for someone, because he is holding them as they fall asleep - 'But you've gone somewhere deeper' could insist that person has an inner deomon or problems, he is in great thought about what they are thinking, he could be worried about them. Just by the first verse of this song it already has the context of a problem. Which i can devbelop in the narrative of my own video.
Genre Conventions Of My Product:
Language-
Insitution- Virgin Records.
This British Record Company is now celebrating its 40th anniversary for reining to charts. The label launched in 1973 - has featured artists such as Janet Jackson, The Chemical Brothers, Daft Punk, Spice Girls and The Sex Pistols.
It started out as a tiny progressive rock label with Mike Oldfield as its star, but it soon moved on to The Sex Pistols in the 70's.
Then in the 80s came the Culture Club, Human League and Simple Minds which helped Virgin Records become the worlds Biggest Independent Record Label.
In 1992 - The label was sold to Thorn EMI for $1 billion and the label entered a new era - one that focuses on Pop. Like The Spice Girls, Mariah Cariey and Brit Pop defined the 90's.
The label is still going strong today with the likes of Bastille (the artist of my chosen song), Laura Marling, Jake Bugg, Naughty Boy and Emeli Sande - all riding high in the charts.
Ideology-
My ideas for this music video is that it will be orientated around the cliche narrative of love. But throughout my narrative it will portray a realistic veiw of love - invlovling problems that the lover may face in their lives like self abuse. it will be filmed on a hand-held camera to capture the relationship between the couple to the audience of the couple making a home film of their relationship. So in the narrative, the audience will see the reality of relationships - the sad/argumentative moments and the happy/'in love' moments - and everything in between which could relate to personal problems - which i will be touching upon in the area of self abuse. I will connote the disstress presented by the characters by the use of cinematography - cantered angle or by the lighting/editing, and by the developing narrative the audience will understand it by relating it back to the song lyrics so it will connote a deep meaning.
Audience-
My target audience will be focused on those who like the Alternative Genre; but my main target audience will be both male and female 'Teenagers' - aged '16 to 20's' years old. In the social class of B,C1 & C2 because my main target audience will be students so they will be in full time education (or hold a part-time job as well).
Representation-
This will be associated with the 1950's era where 'Teenagers' were invented by Rock'n'Roll created by Elvis Presley, where rebellion and alternative clothing were worn.
They will be people who like the Alternative Rock music; which are artists like 'Bastille', 'Paramore', 'Snow Patrol', 'Biffy Clyro' and 'Bloc Party'.
Through my characters costumes, and mise-en-scene including props i will convey my audiences interests and clothing: the alternative choice. This can be linked to the stereotypes associated to the alternative genre, by tattoos, certain jewelry, hairstyles and clothing. This can be linked to theorist Tessa Perkins and her stereotype theory.
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