Media Theory Applied To My Work:

Theorist Tessa Perkins 'stereotyping' theory; because Alternative Rock bands have been stereotyped by their dress sense, so i will have to think carefully about clothing of my characters in my video; but by the Mise-en-scene and props. But most importantly the narrative of my video, what conventions i want to portray to the chosen audience. An example of this would be; Tattoos because they are a specific stereotypical of the Rock genre as well as metal jewellery. These connote a rebellious or need to express themselves in an alternative way to normality way of behaviour which associated with the rock genre.

Theorist Laura Mulvey and her theory of the 'Male Gaze' can be represented in my video by a female being shown in my video, the main target audience is focused on males; which the girl will give voyeurism to. This will be deliberately put in for the male audience to catch their attention and to make them watch it. Laura Mulvey will argue that women are being portrayed as an sex object for the male's sexual desire, but some women may want themselves to be portrayed like this, to benefit their representation as an artist to gain popularity. The main focus for this will be the image of my characters in my video, and what the audience will perceive from the connotations or conventions they will portray.